Case App

Turn your case pack into a finished deck.

Case App researches your case, finds the key issues, works up solutions, outlines the deck and builds the slides. You verify and decide at each stage.

Payments open soon. Join the waitlist and you’ll hear first.

  1. ResearchLivedata
  2. Key issuesRigorouschecks
  3. SolutionsWeightedoptions
  4. OutlineClearstoryline
  5. SlidesPolishedvisuals
Slides from six decks Case App built.

Each of the five stages builds on the one before.

Every stage writes a document you read, question and approve. The next stage builds on it.

  1. 1

    Research

    What it does

    Reads every file in the case pack, then researches the company, its industry and its rivals.

    Your part

    Upload the case pack as you got it: PDF, Word, Excel, PowerPoint, CSV or text.

    Eide sample

    Sampled 58 sources. A family-owned Norwegian salmon farmer that launched SalmonZero, which it calls the first carbon-neutral salmon.

  2. 2

    Key issues

    What it does

    From symptoms, deduces causes and tests each issue against real data.

    Your part

    Read the issues and ask for changes. It always builds on your newest research.

    Odfjell sample

    Diagnosed 2 issues. The first: make Odfjell’s efficiency lead show up as the lowest all-in price at contract renewal.

  3. 3

    Solutions

    What it does

    Drafts options and weighs them, then works up the ones you choose: how it works, the financials, the risks, the KPIs.

    Your part

    Tick the solutions to work out in full, or add your own ideas.

    Burberry sample

    Own the weather, a clear price ladder, phase out outlets and markdowns: each scored 22, 21 and 11 out of 25 respectively.

  4. 4

    Outline

    What it does

    Turns the strategy into a slide-by-slide outline in which every title states the point.

    Your part

    Set the deck size, the strategy name, your team name and teammates. Nothing is built until you approve.

    Odfjell sample

    Odfjell True Cost: 13 main slides, 3 section dividers and 2 appendix slides after the cover.

  5. 5

    Slides

    What it does

    Designs each slide against a library of real case-competition decks, builds it and checks it.

    Your part

    Ask for a change on any slide, or have one redesigned. Download for PowerPoint or Google Slides.

    Burberry, Odfjell and Starlux sample

    Burberry: own the weather, outerwear and scarves as the reason to pay full price. Odfjell: total-cost bids score highest of the options weighed. Starlux: selling ‘via Taipei’ fills 100 of 530 empty US seats a day.

Every slide starts as an outline you approve.

Drag across to seeHere is one outline entry and the slide Case App built from it. From the Odfjell sample.

“Odfjell’s fleet is 27% more carbon-efficient than Stolt’s today, but at 2025 rates the gap is ~4% by 2030”

Compared to what Odfjell vs Stolt Tankers, same years, actual then projected.

  • AER, Odfjell actual: 8.1 (2021) → 6.8 (2025). Stolt: 9.34 (2025).
  • Projection at 2025 rates: gap 27% (2025) → 19% (2027) → ~4% (2030). Label it a straight-line projection, not a forecast.
  • Why it matters: Odfjell’s improvement is slowing while Stolt’s is accelerating.

Supporting strengths

>54% below the 2008 intensity baseline (Dec 2025) → credible leader.

Decarbonisation dashboard, customer portal and ReFlow Scope 3 models → the data True Cost needs already exists.

Takeaway The lead is Odfjell’s to cash in, but only for about five years.

Source Odfjell 4Q25 report; Odfjell Annual Report 2024; Stolt-Nielsen Annual Report 2025. Footnote AER measures capacity, not cargo carried; the model uses a 25% cargo-based gap (see A1).

The slide built from it: Odfjell’s fleet is 27% more carbon-efficient than Stolt’s today, but at 2025 rates the gap is about 4% by 2030, shown as two lines converging, with what is already in place beside the chart.
Outline entrySlide 4 of the deck, as built

Ask for one change and the rest stays as it was.

Ask for the change you want. Case App edits only that, so the work you were happy with stays as it was.

Example change requestMerge the two issues and lead with the numbers.
  1. Researchkept
  2. Key issuesv2, edited
  3. Solutionskept
  4. Outlinekept
  5. Slideskept

On a document

Edits a copy; the earlier version is kept.

Ask Question

On a slide

Edit that one slide, or rebuild it.

Apply ChangeRedesign From Scratch

Every business term is explained where it appears.

Every technical term or potential jargon is underlined, in every document. Hover over one to see what it means, the formula, an example and the mistake to avoid.

  • 89terms explained in the Odfjell Research document alone.
  • 354cards written before your case begins, from EBITDA to price elasticity.
  • New terms from your case get their own cards, in the sense your case uses them.

From the Odfjell sample’s Key issues document, shortened. Hover over or tap an underlined term.

Make the efficiency lead show up as the lowest at contract renewal. The gap to Stolt is 27% today, but Odfjell’s carbon-price advantage is smaller than the 3% customers claim they would pay.

All-in price

A money amount: the total a customer pays for a shipment, adding freight, fuel and carbon charges together.

Freight + fuel charge + carbon charge

Example
A shipper pays $60 per tonne freight, $12 fuel and $3 carbon, so the all-in price is $75 per tonne.
Why judges care
Judges want to see you compare options on what the customer actually pays, not on a headline rate.
Common mistake
Comparing only the headline freight rate and ignoring fuel and carbon add-ons.

AER Annual Efficiency Ratio

A ratio: grams of CO2 emitted per tonne of capacity per nautical mile sailed; lower is better.

CO2 emitted (g) ÷ (deadweight tonnes × nautical miles)

Example
An AER of 6.8 beats an AER of 9.3 by about 27%.
Why judges care
It is the main efficiency number in this case.
Common mistake
Forgetting that it ignores how full the ship is.

Green premium

A percentage: the extra price customers pay for a greener product.

(Green price − normal price) ÷ normal price × 100%

Example
If shipping costs $100 and green shipping $103, the premium is 3%.
Why judges care
Judges test whether a premium is realistic.
Common mistake
Assuming customers will pay a premium without evidence.

Here are slides from three finished decks.

Slides from three decks Case App built for practice cases on Burberry, Odfjell and Starlux Airlines, each from its case pack and public information.

Burberry deck, slide 2.
Burberry · slide 2Clear Skies lifts Burberry’s margin from 6.6% to about 8.7% by FY2029 by closing its price–value gap
Odfjell deck, slide 2.
Odfjell · slide 2True Cost makes Odfjell’s 27% efficiency lead visible in every bid, adding ~$7.5m a year
Burberry deck, slide 5.
Burberry · slide 5Burberry is stuck in the middle: priced against luxury houses but earning a premium-brand margin
Odfjell deck, slide 4.
Odfjell · slide 4Odfjell’s fleet is 27% more carbon-efficient than Stolt’s today, but at 2025 rates the gap is ~4% by 2030
Starlux deck, slide 6.
Starlux · slide 6The 2026 fuel shock then tipped Starlux into loss, while rivals with the same fuel stayed profitable
Burberry deck, slide 11.
Burberry · slide 112. A ladder you can read: three clear price tiers win new buyers without a single discount
Odfjell deck, slide 11.
Odfjell · slide 112. Compare the total: every bid shows freight, carbon and Scope 3 tonnes against a peer ship
Starlux deck, slide 12.
Starlux · slide 12Connect: selling ‘via Taipei’ fills 100 of 530 empty US seats a day
Odfjell deck, slide 14.
Odfjell · slide 14Pillars 1 and 2 are live for the winter 2026/27 renewals; the green tier follows as a 2027 pilot
Burberry deck, slide 15.
Burberry · slide 15Together the pillars add about £53m of operating profit a year, lifting margin to 8.7% by FY2029

Deck for PowerPoint or Google SlidesEvery stage document as a Word fileSources cited on the slides

Case App is built for anyone who presents to judges.

  • Your first case competition

    Every stage explains itself and every term is defined, so you can follow the work and defend it.

  • Experienced case teams

    Research, structure and a built deck sooner, with your team’s calls at every stage.

  • Business school and MBA

    Every recommendation arrives with its exhibits and the numbers behind it.

  • Consultants

    For decks built on public information. Keep confidential client material out.

Be first in line when payments open.

Prices are set at launch. Read the questions, or ask us one.

Payments open soon. Join the waitlist and you’ll hear first.